Well established research and Comparatively lower net sales than S2 development programs W2 competitors Improved operating efficiency and S3 better utilization of capital assets W3 Less diversified portfolio S4 Having online stores W4 Lack of financial resources Continuous development of new Less attention to financial position S5 products W5 improvement S6 Wide range of products W6 Shorter life of some products Availability of high quality products Unadvised diversification in health S7 at affordable prices W7 products caused loss of grounds in cosmetics S8 Powerful goodwill W8 Forced reduction of promotional budget 14 P a g e to decrease operational costs Main customers are department S9 stores and chain drug stores.
The EFE matrix consists of following attributes mentioned below. Ratings should be assigned using benchmarking or during team discussions. T7 safety and use of animal Related diversification.
In our example, the strongest performer in the market should be Company B 2. Revlon shall demonstrate their used technologies, self-concept and philosophy.
The same process is with ratings. Vision and Mission a. What are the examples of Internal Factors? When looking for the strengths, ask what do you do better or have more valuable than your competitors have?
Therefore, it is a more difficult process than identifying the key factors. Ratings, as well as weights, are assigned subjectively to each company, but the process can be done easier through benchmarking. S2 Well established 0. Bargaining power of suppliers 10 P a g e Bargaining power of suppliers is low in the cosmetics market due to the number of market players and high numbers of supplier of diverse product.
S1 Environmentally friendly 0. In case of the weaknesses, ask which areas of your company you could improve and at least catch up with your competitors? List strengths first and then weaknesses.
The information from the PEST analysis reveals which factors currently affect or may affect the company in the future.
O3 Won freedoms in many 0. Therefore, each factor has to be as specific as possible to avoid confusion over where the factor should be assigned. They will put most of their resources and energy into those activities as compared to low performing organizations.
The company should also improve its strategy to become more successful in the industry. In internal evaluation a low score indicates that the company is weak against its competitors.
Assign a weight to each factor, ranging from 0 not important to 1.revlon has the prestige and brand loyalty, to be able to expand further into the fashion industry, by introducing products like handbags or jewellery Revlon¶s reputation and credibility allows it to sell products at a higher price, Threats Intense competition is the major thereat for revlon%(7).
Search Results for 'ife matrix for revlon' Mcdonald's Corp Ife Matrix And Financial Ratios Prepare an IFE Matrix and Financial Analysis Ratio for McDonald's Corporation. is, the EFE Matrix, IFE Matrix, and Competitive Profile Matrix that make up Stage 1, coupled with the TOWS Matrix, SPACE Analysis, BCG Matrix, IE Matrix, and Grand.
Countercyclical industry Social & Environmental commitment Geographic Growth Baby boomers’ consciousness on their appearance, beauty and looks Direct selling Urban trendsetter markets Eye make-up market * THREATS - Competition such as Mary Kay & Revlon Rejection of internet-selling by sales representatives Global economic market %(2).
Efe Matrix On Revlon. skyrocketed. Recently companies that specialized in more luxurious car models have been coming out with a luxury hybrid.
U.S. News has ranked the best luxury hybrids with Mercedes, BMW, and Porsche taking all the top spots. Internal Factor Evaluation (IFE) Matrix is a strategy tool used to evaluate firm’s internal environment and to reveal its strengths as well as weaknesses.
 External Factor Evaluation (EFE) Matrix is a strategy tool used to examine company’s external environment. The EFE matrix is the strategic tool used to evaluate firm existing strategies, EFE matrix can be defined as the strategic tool to evaluate external environment or macro environment of the firm include economic, social, technological, government, political, legal and competitive information.Download